By Jennifer Nelson
Glamour. Cosmo. SELF. Ladies’ domestic magazine. Vogue. In an that has been in a downward spiral for years, those magazines—and different women—focused magazines like them—have not just retained their readership, they’ve elevated it. each month, 5 million-plus girls peel again the slick disguise in their favourite journal to thumb via pages choked with tidings and recommendation approximately type, good looks, intercourse, relationships, healthy eating plan, overall healthiness, and way of life. yet do women’s magazines provide beneficial details, or do they simply peddle fluff and fantasy—and in both case, do girls take their messages to heart?
In Airbrushed Nation, Jennifer Nelson—a longtime insider—exposes the bare fact at the back of the sleek pages of women’s magazines, either solid and undesirable. Nelson delves deep into the area of glossies, explaining the ways that those magazines were optimistic for girls, highlighting the ways that their agendas were faulty, and asking the questions that experience gone unasked: What do ladies imagine and think in regards to the retouched images, the ever-present intercourse recommendation, the consistent offensive on getting older, and the fable style spreads that includes unaffordable clothes and accessories? Do the unrealistic advertisements, photos, and beliefs that permeate glossies harm women’s vanity . . . and is it intentional?
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Extra info for Airbrushed Nation: The Lure and Loathing of Women's Magazines
No matter the direction, magazines will always reflect the sensibilities—or non-sense—of its editors, whether in the pages or out. Redesigning a Behemoth Circulation and advertising revenue are the bread and butter of all women’s magazines, so the battle to lure in both readers and advertisers is at the root of any game change in a magazine’s design and editorial focus. Thus, magazine publishers, under pressure from corporate owners to remain competitive within the glossy market, are continually trying to both please their loyal readers and attract new ones.
Samir Husni, dubbed “Mr. Magazine” at the University of Mississippi’s School of Journalism, touts a Woman’s Day overhaul that he says rocked the typical revamp. According to Husni, WD tackled a fixer-upper in 2007 when Editor-in-chief Jane Chesnutt was at the helm and several key elements and critical design features took root. ” If you promise it within the pages, you must deliver the Insider Input “I do not believe in redesigns. I tell my clients all the time that magazines are not born for redesigns and face-lifts.
Many men’s magazines (think Maxxim and GQ) are unapologetically sexist, to be sure, which presents its own knotty issues about messaging, but even the least chauvinist among them (Men’s Journal, for example) share a common purpose: they’re a respite for their male readers, a distraction from their stress and real-life shortcomings, great reading material to peruse while on the john: In other words, they entertain and enlighten, not criticize. indd 39 39 9/12/12 4:27 PM Not always the case with women’s magazines.
Airbrushed Nation: The Lure and Loathing of Women's Magazines by Jennifer Nelson